Dick Vitale Social Media Strategy and Marketing
Client: Dick Vitale is the top basketball analyst for both ESPN and ABC, recognized especially for his enthusiastic takes on the sports world. “Dickie V” desired a stronger presence online and enlisted Blue’s help to do so.
Approach: Blue created three separate social media platforms to provide Dick Vitale with outlets through which he could showcase the personality his fans dearly love. Blue provided podcasting, a blog and a twitter account to be used by Dick. Blue branded each medium to complement the Dick Vitale website, further ensuring that the “DickieV” personality was displayed.